Tourists and the circus

When I was planning the market, I though a lot about how to be sure we reached out to the many tourists who take over our fair city each summer. We all know that Bostonians love to get out of town on those hot summer days but in our place come the tourists. But how do you reach them. One way would be to put up a road block on Newbury Street or in Fanuiel Hall Marketplace, nah, that would never fly. How about we make sure that when they ask the concierge in their hotel for things to do that they recommend us as a fun place to shop. And if they don't ask the concierge, why don't we take part in one of those rack card programs that you see when you stay in a hotel or in the car rental agencies. Stop by the concierge desk at South Station and ask Kevin what he reccomends in the city on a Sunday, you guessed it....The SoWa Antiques Market. Last Sunday, dealer Robin Berg reported that early in the morning a couple from California came by her booth and immediately bought the five circus posters she had in her booth. She shipped them out this week. We'll miss those colorful posters that we saw every time Robin set up, but they found a new home and it makes us feel good that our marketing to the tourists is working, so who can complain.